Why We Exist

The sights are easy to find.The real China isn't.

We build private journeys that go beyond the landmarks and into the homes, kitchens, and neighbourhoods that make China unforgettable.

We believe the best moments in China are rarely the ones printed on the first page of a guidebook. They happen between the landmarks: a dumpling lesson with a Beijing grandmother, a hidden rooftop bar in Shanghai, the Xi'an food stall your guide's family has returned to for decades.

Meijara designs private trips around those moments, while still doing the essential sights properly, with the right guide, the right pacing, and none of the filler.

Founded by Stephen, British-Chinese, Cambridge and CEIBS (Shanghai) graduate, after realising the China trip he wanted for his own friends and family simply did not exist.
+

Private tours only.

Just your group, your guide, your pace. No strangers, no bus schedules, no split attention.

+

Local experiences woven in.

The best cultural moments are part of the trip design from the start, not bolted on at the end.

+

Zero shopping stops.

No jade factories. No silk showrooms. No wasted hours disguised as sightseeing.

+

Guides who feel like local friends.

Every guide lives in the city they show you and is chosen for insight, judgement, and warmth.

The Meijara team

Based in China. Building every trip from the ground up.

The Meijara team

We are small by design. That means every itinerary is shaped by people who know the country well, care about the details, and stay close to the trip from first call to final airport transfer.

The result is not a standard luxury template. It is a journey built with real on-the-ground judgement, local relationships, and an obsession with pacing.

Monica

Monica

Travel Consultant

Your first point of contact. From the first enquiry to the last day in China, Monica keeps every detail clear and every question answered.

Lin

Lin

Operations Manager

On the ground in China coordinating guides, drivers, hotels, and transfers so the trip runs with precision.

Allan

Allan

Local Experience Designer

The person behind the hard-to-find parts of the journey: hidden bars, family kitchens, and neighbourhoods you would never discover alone.

Ready to see the real China?

Tell us where you want to go. We'll design the trip around you.

Start Planning Your Trip